Upgrade flows are a way to encourage increased giving. When done right, asking for small increases in monthly donations can have a massive impact.
SmartRaise lets you set up automatic suggested upgrade amounts based on donors’ giving history, with an upgrade process that is simple and friction-free.
These emails are designed to be sent to Recurring Donors every 6 months by default.
There are separate emails for GoCardless and Stripe if you’re using both payment providers.
| Name: | Upsell tier 1 |
|---|---|
| Subject: | Your support is important to us |
| Body: | We truly appreciate your ongoing support. Without you, we could not do our important work. |
| Every few months, we ask if any of our regular donors may consider giving a little more… | |
| Default settings: | Sent to people donating less than £5 per month. |
| Includes buttons for increasing their donation to £5, £10, £20 or £50* | |
| Sent every 6 months as long as the donor stays in Tier 1 and does not unsubscribe. |
| Name: | Upsell tier 2 |
|---|---|
| Subject: | You are crucial to our mission |
| Body: | You are one of our key donors. |
| Every few months, we ask if any of our key donors may consider giving a little more… | |
| Default settings: | Sent to people donating between £5 and £9.99 per month. |
| Includes buttons for increasing their donation to £10, £20 or £50* | |
| Sent every 6 months as long as the donor stays in Tier 2 and does not unsubscribe. |
| Name: | Upsell tier 3 |
|---|---|
| Subject: | With your support, we can do more |
| Body: | As one of our most valued donors, we are reaching out to ask if you could consider giving more… |
| Default settings: | Sent to people donating between £10 and £19.99 per month. |
| Includes buttons for increasing their donation to £20 or £50* | |
| Sent every 6 months as long as the donor stays in Tier 3 and does not unsubscribe. |
| Name: | Upsell tier 4 |
|---|---|
| Subject: | Thanks so much for your support |
| Body: | You are one of our key donors - and we massively appreciate that. |
| Every few months, we reach out to see if our regular supporters could give more… | |
| Default settings: | Sent to people donating between £20 and £49.99 per month. |
| Includes buttons for increasing their donation to £50 or £100* | |
| Sent every 6 months as long as the donor stays in Tier 4 and does not unsubscribe. |
<aside> 💡 *Please note: in upgrade flow emails, if you change the amount shown on a button you must also change the amount found in the URL in the button’s settings:
</aside>